Helping founders accelerate pet care innovation to benefit the veterinary practice

Pet Project has teamed up with NAVC to invite entrepreneurs and innovators in the vet health industry to bring their bold ideas to the stage at VMX: Veterinary Meeting & Expo this February. Come hear pitches for brand new ideas to bring innovation to the practice and cast your vote  for the best idea. Join your peers in the industry to help bring new ideas to life as the winners of this pitch event are awarded a $25,000 cash prize and and critical feedback to help accelerate their idea into a thriving business.


What is Pet Project?

Pet Project is a live pitch event purpose built for entrepreneurs seeking to bring innovation to the $60 billion pet industry. Introduced by two of the breakout pet technology brands, Whistle and Pet Coach, the first Pet Project event made its debut in July 2017 as a private pitch meeting in Las Vegas during the pet industry’s biggest retail show. Joined by Mars Petcare and PetCo, Whistle and Pet Coach are on a mission to encourage innovation and help entrepreneurs clear traditional industry hurdles with their winning ideas in vet care.

Claim your ticket below for a chance to network with key industry leaders from Petco and Mars Petcare and cast your vote for which concept you think should receive a no-strings-attached cash prize of $25,000.





Dr. Marty Becker , America’s Veterinarian

Dr. Marty Becker, America’s Veterinarian

Jeannine Taaffe , VP of Digital Health | Mars Petcare

Jeannine Taaffe, VP of Digital Health | Mars Petcare

Brock Weatherup , EVP Strategic & Digital Experience | Petco

Brock Weatherup, EVP Strategic & Digital Experience | Petco

Tom Bohn , CEO | NAVC

Tom Bohn, CEO | NAVC


Want to attend VMX Pet ProjecT?


  • Make sure you are registered for VMX 2018

  • Claim your ticket here or via the email you received from Pet Project

  • Claim your ticket from the email you received from a colleague nomination

  • Request a ticket here




Founded in 1982 and headquartered in Gainesville, Florida, with offices in Orlando, Florida, the North American Veterinary Community (NAVC) is a non-profit organization providing world-class professional development to the global veterinary healthcare community. Its largest initiative, VMX, formerly known as the NAVC Conference, hosts more than 17,000 attendees each year. Other offerings include VetFolio, an online CE platform in conjunction with AAHA; the NAVC Institute; the Veterinary Innovation Council; an Industry Services Division and its official journals: Today’s Veterinary Business, Today’s Veterinary Practice, Today’s Veterinary Technician and Veterinary Advantage. Visit for more details



WHISTLE® is the pet tech brand born out of a love for pets. Founded in 2012 by Ben Jacobs, Steven Eidelman, and Kevin Lloyd, Whistle is on a mission to equip pet owners with simple tools that help them stay connected to their pets from anywhere. Today, Whistle leads the industry in innovation with Whistle 3 GPS pet tracker & activity monitor, the most reliable all-in-one pet device. For more information about Whistle visit, or

Before co-founding PetCoach, Weatherup served as Venture Partner of tech accelerator ICONYC Labs and managing director of his angel investment fund, Atai Ventures. Previously, he was SVP/Chief Digital Offer at Petsmart after their purchase of Pet360, where he was Co-Founder/CEO for five years. Weatherup was also Co-Founder/CEO of Fathead ( and a senior leader at InterActiveCorp. A graduate of the University of Colorado, he sits on the board of the Adirondack Chapter of the Nature Conservancy and can often be found hiking with his five-year-old English retriever, Boulder.


As the global leader in pet care, we help make millions of pets’ lives better by providing quality nutrition and health care, creating foods that pets love, and bringing them closer to their owners. Headquartered in Brussels, Belgium, Mars Petcare has more than 40,000 Associates across 50 countries.

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. Headquartered in San Diego, CA, Petco has more than 25,000 partners and operate more than 1,500 Petco locations.